@font-face {
  font-family: Barlow;
  src: url("/fonts/barlow-condensed-bold.woff2") format("woff2");
  font-weight: 700;
  font-display: swap;
}
:root {
  --ink: #111;
  --paper: #f2f1eb;
  --red: #ff4538;
  --muted: #aaa9a4;
  --line: #ffffff30;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  scroll-padding-top: 110px;
}
body {
  margin: 0;
  background: var(--ink);
  color: var(--paper);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 16px;
  line-height: 1.55;
}
::selection {
  background: var(--red);
  color: var(--ink);
}
a {
  color: inherit;
  text-decoration: none;
}
button,
input,
textarea,
select {
  font: inherit;
}
button,
a,
input,
textarea,
select,
summary {
  -webkit-tap-highlight-color: transparent;
}
button {
  cursor: pointer;
  color: inherit;
  border: 0;
  background: none;
}
button:disabled {
  cursor: wait;
  opacity: 0.5;
}
img,
video {
  max-width: 100%;
  display: block;
}
img {
  height: auto;
}
h1,
h2,
h3,
p {
  margin: 0;
}
h3 {
  line-height: 1.1;
  font-size: clamp(25px, 2.5vw, 40px);
  font-weight: 500;
  letter-spacing: -0.035em;
}
p + p {
  margin-top: 22px;
}
p {
  max-width: 70ch;
}
em {
  font-style: normal;
  color: var(--red);
}
ul {
  padding: 0;
  list-style: none;
}
li {
  padding: 12px 0;
  border-bottom: 1px solid var(--line);
}
[hidden] {
  display: none !important;
}
.wrap {
  width: calc(100% - 112px);
  max-width: 1680px;
  margin-inline: auto;
}
.section {
  padding-block: 115px;
}
.display {
  font:
    700 clamp(66px, 7.8vw, 126px)/0.91 Barlow,
    "Arial Narrow",
    Impact,
    sans-serif;
  letter-spacing: -0.015em;
  text-transform: uppercase;
}
.eyebrow {
  font:
    11px/1.5 "Courier New",
    monospace;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}
.lead {
  font-size: clamp(23px, 2.6vw, 39px);
  line-height: 1.24;
  letter-spacing: -0.035em;
}
.small,
small {
  font-size: 12px;
  line-height: 1.6;
  color: var(--muted);
}
.section-top {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  align-items: flex-start;
  margin-bottom: 46px;
}
.section-heading {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 50px;
  margin-bottom: 55px;
}
.section-heading > p {
  max-width: 320px;
}
.button {
  position: relative;
  display: inline-flex;
  justify-content: center;
  align-items: center;
  min-height: 54px;
  padding: 15px 26px;
  background: var(--ink);
  color: var(--paper);
  border: 1px solid currentColor;
  overflow: hidden;
  font-size: 14px;
  font-weight: 600;
  border-radius: 2px;
  isolation: isolate;
}
.button:before {
  content: "";
  position: absolute;
  inset: 0;
  background: var(--paper);
  transform: translateY(101%);
  transition: transform 0.3s var(--ease);
  z-index: -1;
}
.button:hover:before {
  transform: translateY(0);
}
.button:hover {
  color: var(--ink);
}
.button.red {
  background: var(--red);
  color: var(--ink);
  border-color: var(--red);
}
.button.light {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--paper);
}
.button.light:before {
  background: var(--red);
}
.text-link,
.text-button {
  padding: 7px 0;
  border-bottom: 1px solid currentColor;
  font-size: 14px;
}
.text-link:hover,
.text-button:hover {
  color: var(--red);
}
:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 6px;
}
.manifesto :focus-visible,
.footer :focus-visible {
  outline-color: var(--ink);
}
.skip {
  position: fixed;
  top: 12px;
  left: 20px;
  padding: 10px;
  background: var(--paper);
  color: var(--ink);
  z-index: 100;
  transform: translateY(-160%);
}
.skip:focus {
  transform: none;
}
.header {
  position: relative;
  z-index: 30;
  display: flex;
  align-items: center;
  gap: 42px;
  margin: 0 auto;
  width: calc(100% - 112px);
  max-width: 1680px;
  height: 112px;
  border-bottom: 1px solid var(--line);
}
.wordmark {
  display: flex;
  align-items: center;
  gap: 11px;
  font-size: 27px;
  font-weight: 750;
  letter-spacing: -1.6px;
  line-height: 1;
}
.wordmark small {
  font:
    8px/1.1 "Courier New",
    monospace;
  letter-spacing: 2.8px;
  display: block;
  text-align: right;
  color: inherit;
  margin-top: 6px;
}
.mark {
  display: block;
  height: 19px;
  width: 19px;
  border: 4px solid var(--red);
  transform: rotate(-12deg);
  transition: transform 0.45s var(--ease);
}
.wordmark:hover .mark {
  transform: rotate(78deg);
}
.header nav {
  display: flex;
  align-items: center;
  gap: 34px;
  margin-left: auto;
}
.header nav a {
  position: relative;
  font-size: 14px;
  padding: 12px 0;
}
.header nav a:after {
  content: "";
  position: absolute;
  bottom: 3px;
  left: 0;
  right: 0;
  height: 1px;
  background: var(--red);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.2s;
}
.header nav a:hover:after,
.header nav a[aria-current]:after {
  transform: scaleX(1);
}
.header nav a:last-child {
  color: var(--red);
}
.motion-toggle {
  font:
    10px "Courier New",
    monospace;
  display: flex;
  align-items: center;
  gap: 5px;
  padding: 10px 0;
}
.motion-toggle i {
  width: 7px;
  height: 7px;
  background: var(--red);
  border-radius: 50%;
  margin-left: 5px;
}
.motion-toggle[aria-pressed="true"] i {
  background: #777;
}
.menu-toggle {
  display: none;
}
.reading-progress {
  position: fixed;
  left: 0;
  top: 0;
  right: 0;
  height: 3px;
  background: var(--red);
  z-index: 60;
  transform: scaleX(0);
  transform-origin: left;
}
.hero {
  padding-top: 33px;
  padding-bottom: 30px;
}
.hero .section-top {
  margin-bottom: 36px;
}
.hero-composition {
  display: grid;
  grid-template-columns: 1.08fr 1fr;
  gap: 4vw;
  align-items: center;
}
.hero h1 {
  font-size: clamp(86px, 10.5vw, 176px);
  line-height: 0.86;
}
.line {
  display: block;
  overflow: hidden;
  padding-bottom: 0.11em;
  margin-bottom: -0.09em;
}
.line > span {
  display: block;
}
.hero-side {
  padding-top: 22px;
}
.reel-frame {
  position: relative;
  aspect-ratio: 16/9;
  overflow: hidden;
  background: #252525;
}
.reel-frame video {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.reel-frame:after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: linear-gradient(transparent 65%, #0009);
}
.reel-cross {
  position: absolute;
  top: 13px;
  left: 19px;
  font: 26px monospace;
  color: #fff;
}
.reel-label {
  position: absolute;
  bottom: 18px;
  left: 20px;
  right: 20px;
  display: flex;
  justify-content: space-between;
  font: 10px monospace;
  letter-spacing: 0.07em;
  z-index: 1;
  color: #fff;
}
.hero-side-bottom {
  display: flex;
  gap: 30px;
  margin-top: 27px;
  align-items: flex-start;
}
.hero-side-bottom p {
  font-size: 15px;
  line-height: 1.6;
  max-width: 35ch;
}
.hero-side-bottom .button {
  flex-shrink: 0;
  padding-inline: 20px;
  min-height: 48px;
}
.hero-baseline {
  display: flex;
  justify-content: space-between;
  align-items: center;
  border-top: 1px solid var(--line);
  margin-top: 62px;
  padding-top: 22px;
}
.paper {
  background: var(--paper);
  color: var(--ink);
  --line: #1113;
  --muted: #5c5c56;
}
.paper em {
  color: #d92e23;
}
.work-toolbar {
  display: flex;
  justify-content: space-between;
  align-items: center;
  border-top: 1px solid var(--line);
  padding: 22px 0 34px;
}
.filters {
  display: flex;
  gap: 24px;
}
.filters button {
  padding: 5px 0;
  color: #666;
  font-size: 14px;
  border-bottom: 2px solid transparent;
}
.filters button[aria-pressed="true"] {
  color: var(--ink);
  border-color: var(--red);
}
sup {
  font-size: 9px;
  margin-left: 4px;
}
.projects {
  display: grid;
  grid-template-columns: 1.15fr 1fr;
  column-gap: 54px;
  row-gap: 76px;
}
.project:nth-child(even) {
  padding-top: 120px;
}
.project-image {
  position: relative;
  display: block;
  overflow: hidden;
  background: #ddd;
  aspect-ratio: 1.46;
}
.project-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: filter 0.3s;
}
.project:nth-child(even) .project-image {
  aspect-ratio: 1.14;
}
.project-caption {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding-top: 20px;
}
.project-caption h3 {
  font-size: clamp(24px, 2vw, 34px);
  margin-top: 8px;
}
.project-caption > p {
  font-size: 13px;
  max-width: 24ch;
  padding-top: 5px;
}
.project-open {
  position: absolute;
  bottom: 20px;
  right: 20px;
  background: var(--paper);
  color: var(--ink);
  padding: 11px 17px;
  border-radius: 30px;
  font-size: 12px;
  opacity: 0;
  transform: translateY(10px);
  transition: 0.25s var(--ease);
}
a:hover > .project-open,
a:focus-visible > .project-open {
  opacity: 1;
  transform: none;
}
.project-image:hover img {
  filter: saturate(1.1);
}
.work-note {
  font-size: 12px;
  margin-top: 50px;
  color: #666;
}
.manifesto {
  background: var(--red);
  color: var(--ink);
  --line: #1114;
}
.manifesto h2 {
  font-size: clamp(65px, 10vw, 162px);
}
.manifesto em {
  color: var(--paper);
}
.manifesto-shift {
  display: inline-block;
}
.manifesto-bottom {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10%;
  margin-top: 64px;
}
.manifesto-bottom > div:last-child {
  max-width: 560px;
}
.manifesto-bottom .button {
  margin-top: 30px;
}
.idea-mark {
  height: 220px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 14px;
  overflow: hidden;
}
.idea-mark i {
  display: block;
  width: 42px;
  height: 190px;
  background: var(--ink);
  transform: rotate(28deg);
}
.idea-mark i:nth-child(2) {
  height: 120px;
}
.idea-mark i:nth-child(3) {
  height: 65px;
}
.service {
  border-bottom: 1px solid var(--line);
}
.service:first-of-type {
  border-top: 1px solid var(--line);
}
summary {
  list-style: none;
  cursor: pointer;
}
summary::-webkit-details-marker {
  display: none;
}
.service summary {
  display: flex;
  align-items: center;
  gap: 35px;
  padding: 30px 0;
}
.service h3 {
  font:
    700 clamp(45px, 5.7vw, 90px)/1 Barlow,
    sans-serif;
  text-transform: uppercase;
  letter-spacing: -0.01em;
}
.service summary > i,
.faq summary > i {
  font-style: normal;
  font-weight: 300;
  transition: transform 0.3s;
  margin-left: auto;
  font-size: 32px;
}
.service[open] summary > i,
.faq[open] summary > i {
  transform: rotate(45deg);
  color: var(--red);
}
.service summary:hover h3 {
  color: var(--red);
}
.service-body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12%;
  padding: 0 0 42px 53px;
}
.service-idea {
  font-size: 26px;
  line-height: 1.25;
  max-width: 20ch;
}
.service-body > div p {
  color: var(--muted);
  max-width: 45ch;
}
.service-body .button {
  margin-top: 24px;
}
.engagement-teaser {
  display: grid;
  grid-template-columns: 1.25fr 1fr;
  gap: 12%;
  align-items: center;
}
.engagement-teaser .eyebrow {
  margin-bottom: 35px;
}
.engagement-teaser .button {
  margin: 32px 0 22px;
}
.page-intro {
  padding-top: 52px;
  padding-bottom: 90px;
}
.page-intro > .eyebrow {
  margin-bottom: 40px;
}
.page-intro .display {
  font-size: clamp(70px, 10vw, 160px);
  max-width: 1200px;
}
.intro-copy {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10%;
  margin-top: 48px;
  margin-left: 25%;
}
.intro-copy > p + p {
  margin: 0;
}
.intro-copy .button {
  justify-self: start;
}
.founder {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12%;
}
.founder .eyebrow {
  margin-bottom: 32px;
}
.craft-still {
  position: relative;
  overflow: hidden;
  margin-bottom: 32px;
  aspect-ratio: 1.6;
}
.craft-still img {
  height: 100%;
  width: 100%;
  object-fit: cover;
}
.craft-still span {
  position: absolute;
  bottom: 15px;
  left: 18px;
  color: white;
  font: 10px monospace;
}
.process .section-heading {
  margin-bottom: 75px;
}
.process-row {
  display: grid;
  grid-template-columns: 100px 1fr 1fr;
  gap: 40px;
  padding: 35px 0;
  border-top: 1px solid var(--line);
  align-items: start;
}
.process-number {
  font:
    700 70px/0.9 Barlow,
    sans-serif;
  color: var(--red);
}
.process-row h3 {
  max-width: 14ch;
}
.process-row p {
  color: var(--muted);
}
.fit .eyebrow {
  margin-bottom: 36px;
}
.fit .intro-copy {
  margin-left: 40%;
  display: block;
}
.fit .intro-copy p + p {
  margin-top: 20px;
}
.fit .button {
  margin-top: 30px;
}
.chooser {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12%;
}
.chooser .eyebrow {
  margin-bottom: 28px;
}
.choice-controls {
  display: flex;
  border-bottom: 1px solid var(--line);
  gap: 20px;
  padding-bottom: 25px;
}
.choice-controls button {
  padding: 17px 22px;
  border: 1px solid var(--ink);
  font-size: 14px;
}
.choice-controls button[aria-pressed="true"] {
  background: var(--ink);
  color: var(--paper);
}
#engagement-answer {
  padding-top: 30px;
  min-height: 270px;
}
#engagement-answer h3 {
  margin-bottom: 20px;
}
#engagement-answer .button {
  margin-top: 25px;
}
.offers {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 10%;
}
.offer {
  border-top: 1px solid var(--line);
  padding-top: 25px;
}
.offer .eyebrow {
  margin-bottom: 30px;
}
.offer h2 {
  font-size: clamp(56px, 6vw, 94px);
  margin-bottom: 30px;
}
.offer > p {
  max-width: 47ch;
}
.offer ul {
  margin-block: 30px;
}
.offer-price {
  font-size: 32px;
  margin-top: 35px;
}
.offer .button {
  margin-top: 25px;
}
.standard-price strong {
  display: block;
  font-size: 34px;
  font-weight: 500;
}
.intro-price {
  border-left: 3px solid var(--red);
  padding-left: 22px;
  margin: 30px 0;
}
.intro-price .eyebrow {
  margin-bottom: 10px;
}
.intro-price strong {
  font-size: 54px;
  line-height: 1.1;
  font-weight: 500;
  color: var(--red);
}
.offer strong small {
  font-size: 14px;
  margin-left: 5px;
  color: var(--muted);
}
.faqs {
  display: grid;
  grid-template-columns: 1fr 1.4fr;
  gap: 8%;
}
.faqs .eyebrow {
  margin-bottom: 35px;
}
.faq {
  border-top: 1px solid var(--line);
}
.faq:last-child {
  border-bottom: 1px solid var(--line);
}
.faq summary {
  padding: 24px 0;
  display: flex;
  gap: 30px;
  align-items: center;
  font-size: 19px;
  line-height: 1.3;
}
.faq summary > i {
  font-size: 25px;
}
.faq > div {
  padding-bottom: 28px;
  max-width: 60ch;
  color: #52524e;
}
.contact-intro .lead {
  margin-top: 38px;
}
.conversation {
  display: grid;
  grid-template-columns: 1fr 1.45fr;
  gap: 12%;
}
.conversation .display {
  font-size: clamp(60px, 6vw, 95px);
  margin: 30px 0;
}
.sticky-copy {
  position: sticky;
  top: 40px;
}
.calendar-status {
  border-top: 1px solid var(--line);
  margin-top: 40px;
  padding-top: 24px;
}
.calendar-status h3 {
  font-size: 24px;
  margin-bottom: 15px;
}
.calendar-status p {
  font-size: 14px;
}
.calendar-status .text-button {
  margin: 10px 0 22px;
}
.status-dot {
  display: block;
  width: 7px;
  height: 7px;
  background: var(--red);
  margin-bottom: 15px;
}
.field-pair {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 25px;
}
label {
  display: block;
  font-size: 13px;
  margin-bottom: 30px;
}
input,
textarea,
select {
  display: block;
  border: 0;
  border-bottom: 1px solid #777;
  background: transparent;
  border-radius: 0;
  color: var(--ink);
  width: 100%;
  padding: 15px 0;
  font-size: 16px;
  outline-offset: 3px;
  min-height: 51px;
}
textarea {
  resize: vertical;
  line-height: 1.5;
}
input:focus,
textarea:focus,
select:focus {
  border-color: #d92e23;
}
form > .eyebrow {
  margin-bottom: 40px;
}
form > .small {
  margin-top: 20px;
}
.optional {
  color: #666;
}
#brief-result {
  padding: 28px;
  background: #e2e1d9;
  margin-top: 30px;
}
#brief-result h3 {
  margin-bottom: 15px;
}
#brief-text {
  font-size: 12px;
  white-space: pre-wrap;
  overflow-wrap: anywhere;
  margin-block: 25px;
}
.case-intro {
  padding-top: 38px;
  padding-bottom: 45px;
}
.case-intro .section-top {
  margin-top: 55px;
  margin-bottom: 25px;
}
.case-intro .display {
  font-size: clamp(60px, 8.5vw, 135px);
  max-width: 1350px;
}
.case-role {
  margin-top: 30px;
  color: var(--muted);
  font-size: 14px;
}
.case-media video,
.case-media > img {
  width: 100%;
  aspect-ratio: 16/9;
  object-fit: contain;
  background: #080808;
}
.media-caption {
  display: flex;
  justify-content: space-between;
  font-size: 11px;
  color: var(--muted);
  margin-top: 15px;
  gap: 20px;
}
.case-nav {
  position: sticky;
  top: 0;
  z-index: 20;
  display: flex;
  justify-content: center;
  gap: 40px;
  background: var(--ink);
  border-bottom: 1px solid var(--line);
  padding: 22px;
  margin-top: 50px;
  font-size: 13px;
}
.case-nav a[aria-current] {
  color: var(--red);
}
.case-story {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 8%;
}
.case-story .display {
  font-size: clamp(54px, 6.5vw, 100px);
  margin-bottom: 35px;
}
.case-story > div > p:not(.lead) {
  max-width: 58ch;
  color: var(--muted);
  font-size: 18px;
}
.decisions {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 45px;
  margin-top: 100px;
}
.decisions article {
  border-top: 1px solid var(--line);
  padding-top: 25px;
}
.decisions h3 {
  margin: 24px 0;
  font-size: 30px;
}
.decisions p:last-child {
  color: var(--muted);
  font-size: 14px;
}
.case-gallery {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 55px 35px;
}
.case-gallery > .eyebrow {
  grid-column: 1/-1;
}
.case-gallery figure {
  margin: 0;
}
.case-gallery figure:first-of-type {
  grid-column: 1/-1;
}
.case-gallery a {
  display: block;
  position: relative;
  overflow: hidden;
}
.case-gallery img {
  width: 100%;
}
.case-gallery figcaption {
  font-size: 12px;
  margin-top: 15px;
  max-width: 60ch;
}
.case-evidence {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 12%;
}
.case-evidence .eyebrow {
  margin-bottom: 30px;
}
.case-evidence .display {
  font-size: clamp(50px, 5.5vw, 90px);
  margin-bottom: 30px;
}
.case-evidence p:not(.eyebrow) {
  color: var(--muted);
}
.next-case a {
  display: block;
  position: relative;
  overflow: hidden;
  height: 420px;
}
.next-case img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: brightness(0.3);
  transition:
    transform 0.8s var(--ease),
    filter 0.8s;
}
.next-case a:hover img {
  transform: scale(1.04);
  filter: brightness(0.5);
}
.next-case .wrap {
  position: absolute;
  inset: 0;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.next-case h2 {
  margin-top: 28px;
}
.footer {
  background: var(--red);
  color: var(--ink);
  padding-top: 60px;
  overflow: hidden;
}
.footer-cta {
  display: block;
  font:
    700 clamp(80px, 14.3vw, 230px)/0.87 Barlow,
    sans-serif;
  letter-spacing: -0.02em;
  max-width: max-content;
}
.footer-cta span {
  transition: color 0.2s;
}
.footer-cta:hover span {
  color: var(--paper);
}
.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 40px;
  border-top: 1px solid #1115;
  margin-top: 60px;
  padding-top: 30px;
  font-size: 13px;
}
.footer-bottom nav {
  display: flex;
  gap: 25px;
  align-items: flex-start;
}
.footer-bottom p + p {
  margin: 0;
}
.footer-bottom small {
  color: #29221f;
}
.footer-word {
  font-size: clamp(80px, 15.7vw, 254px);
  font-weight: 750;
  letter-spacing: -0.09em;
  line-height: 1.05;
  margin-top: 40px;
  margin-left: -0.035em;
}
.motion-off * {
  scroll-behavior: auto !important;
}
.motion-off *,
.motion-off *:before,
.motion-off *:after {
  transition-duration: 0s !important;
}
@media (min-width: 1800px) {
  .hero-composition {
    gap: 100px;
  }
  .hero {
    padding-top: 40px;
    padding-bottom: 38px;
  }
  .hero h1 {
    font-size: 185px;
  }
  .hero-baseline {
    margin-top: 72px;
  }
}
@media (max-width: 1100px) {
  .wrap,
  .header {
    width: calc(100% - 64px);
  }
  .header {
    gap: 25px;
  }
  .header nav {
    gap: 22px;
  }
  .hero-composition {
    gap: 30px;
  }
  .hero h1 {
    font-size: 10.6vw;
  }
  .hero-side-bottom {
    display: block;
  }
  .hero-side-bottom .button {
    margin-top: 18px;
  }
  .project-caption {
    display: block;
  }
  .project-caption > p {
    max-width: 36ch;
    margin-top: 10px;
  }
  .section {
    padding-block: 85px;
  }
  .intro-copy {
    margin-left: 15%;
  }
  .footer-bottom nav {
    gap: 14px;
  }
  .conversation {
    gap: 8%;
  }
}
@media (max-width: 700px) {
  html {
    scroll-padding-top: 75px;
  }
  .wrap,
  .header {
    width: calc(100% - 40px);
  }
  .header {
    height: 83px;
    gap: 18px;
  }
  .wordmark {
    font-size: 22px;
    gap: 9px;
  }
  .mark {
    height: 16px;
    width: 16px;
    border-width: 3px;
  }
  .wordmark small {
    font-size: 6px;
  }
  .menu-toggle {
    display: flex;
    align-items: center;
    gap: 9px;
    font-size: 12px;
    margin-left: auto;
    padding: 12px 0;
  }
  .menu-toggle i {
    font-style: normal;
    font-size: 21px;
  }
  .motion-toggle {
    font-size: 9px;
    gap: 3px;
  }
  .motion-toggle i {
    display: none;
  }
  .header nav {
    position: absolute;
    top: 82px;
    left: -20px;
    right: -20px;
    background: var(--paper);
    color: var(--ink);
    padding: 25px 20px 35px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    box-shadow: 0 18px 40px #0004;
  }
  .header nav.open {
    display: flex;
  }
  .header nav a {
    font:
      700 45px/1.3 Barlow,
      sans-serif;
    text-transform: uppercase;
    border-bottom: 1px solid #1113;
  }
  .header nav a:last-child {
    color: #d92e23;
  }
  .section-top {
    margin-bottom: 30px;
    gap: 20px;
  }
  .section-top > .eyebrow,
  .section-top > span {
    max-width: 23ch;
  }
  .section-top > span {
    text-align: right;
  }
  .eyebrow {
    font-size: 9px;
  }
  .hero {
    padding-top: 24px;
    padding-bottom: 24px;
  }
  .hero .section-top {
    margin-bottom: 30px;
  }
  .hero .section-top > span {
    display: none;
  }
  .hero-composition {
    grid-template-columns: 1fr;
    gap: 26px;
  }
  .hero h1 {
    font-size: 20.2vw;
    line-height: 0.89;
  }
  .hero-side {
    padding-top: 0;
  }
  .reel-frame {
    aspect-ratio: 16/9;
  }
  .hero-side-bottom {
    display: flex;
    gap: 18px;
    margin-top: 22px;
    align-items: flex-start;
  }
  .hero-side-bottom p {
    font-size: 13px;
    max-width: none;
    flex: 1;
  }
  .hero-side-bottom .button {
    margin: 0;
    padding: 13px 16px;
    font-size: 11px;
    min-height: 45px;
  }
  .reel-label {
    font-size: 8px;
    bottom: 14px;
    left: 14px;
    right: 14px;
  }
  .hero-baseline {
    margin-top: 27px;
    padding-top: 20px;
    gap: 20px;
  }
  .hero-baseline .eyebrow {
    max-width: 25ch;
    font-size: 8px;
  }
  .hero-baseline .text-link {
    font-size: 12px;
  }
  .section {
    padding-block: 62px;
  }
  .display {
    font-size: 15vw;
  }
  .section-heading {
    display: block;
    margin-bottom: 35px;
  }
  .section-heading > p {
    font-size: 14px;
    margin-top: 20px;
  }
  .work-toolbar {
    padding: 17px 0 25px;
    gap: 10px;
  }
  .filters {
    gap: 18px;
  }
  .filters button {
    font-size: 12px;
  }
  .filters sup {
    font-size: 8px;
  }
  .projects {
    grid-template-columns: 1fr;
    gap: 38px;
  }
  .project:nth-child(even) {
    padding-top: 0;
  }
  .project-image,
  .project:nth-child(even) .project-image {
    aspect-ratio: 1.45;
  }
  .project-caption {
    display: flex;
    gap: 25px;
    padding-top: 16px;
  }
  .project-caption h3 {
    font-size: 25px;
  }
  .project-caption > p {
    font-size: 11px;
    max-width: 17ch;
    margin-top: 0;
  }
  .project-open {
    opacity: 1;
    transform: none;
    font-size: 10px;
    bottom: 12px;
    right: 12px;
    padding: 8px 12px;
  }
  .work-note {
    font-size: 11px;
    margin-top: 30px;
  }
  .manifesto h2 {
    font-size: 16.3vw;
  }
  .manifesto-bottom {
    grid-template-columns: 1fr;
    margin-top: 30px;
    gap: 30px;
  }
  .idea-mark {
    height: 100px;
    justify-content: flex-start;
    gap: 10px;
    padding-left: 25px;
  }
  .idea-mark i {
    height: 95px;
    width: 23px;
  }
  .idea-mark i:nth-child(2) {
    height: 65px;
  }
  .idea-mark i:nth-child(3) {
    height: 40px;
  }
  .lead {
    font-size: 26px;
  }
  .manifesto-bottom p:not(.lead) {
    font-size: 14px;
  }
  .service summary {
    gap: 20px;
    padding: 24px 0;
  }
  .service h3 {
    font-size: 10vw;
  }
  .service summary > i {
    font-size: 24px;
  }
  .service-body {
    display: block;
    padding: 0 0 30px 32px;
  }
  .service-idea {
    font-size: 23px;
    margin-bottom: 22px;
  }
  .service-body > div p {
    font-size: 14px;
  }
  .button {
    min-height: 49px;
    font-size: 13px;
    padding: 13px 22px;
  }
  .engagement-teaser,
  .founder,
  .chooser,
  .offers,
  .faqs,
  .conversation,
  .case-story,
  .case-evidence {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .engagement-teaser .display {
    font-size: 18vw;
  }
  .engagement-teaser p:not(.lead):not(.eyebrow) {
    font-size: 14px;
  }
  .page-intro {
    padding-top: 32px;
    padding-bottom: 55px;
  }
  .page-intro .display {
    font-size: 17.7vw;
  }
  .page-intro > .eyebrow {
    margin-bottom: 30px;
  }
  .intro-copy {
    margin-left: 0;
    margin-top: 32px;
    gap: 24px;
    grid-template-columns: 1fr;
  }
  .intro-copy p:not(.lead) {
    font-size: 15px;
  }
  .founder h2 {
    font-size: 18vw;
  }
  .founder > div > p:not(.lead) {
    font-size: 14px;
  }
  .process .section-heading {
    margin-bottom: 40px;
  }
  .process .section-heading h2 {
    margin-top: 25px;
  }
  .process-row {
    grid-template-columns: 45px 1fr;
    gap: 18px;
    padding-block: 25px;
  }
  .process-number {
    font-size: 48px;
  }
  .process-row h3 {
    font-size: 27px;
    max-width: none;
  }
  .process-row p {
    grid-column: 2;
    font-size: 14px;
  }
  .fit .intro-copy {
    margin-left: 0;
  }
  .choice-controls {
    gap: 12px;
  }
  .choice-controls button {
    padding: 14px 15px;
    font-size: 13px;
  }
  .chooser .display {
    font-size: 18vw;
  }
  #engagement-answer {
    min-height: 250px;
  }
  .offers {
    gap: 70px;
  }
  .offer h2 {
    font-size: 17vw;
  }
  .offer > p,
  .offer li {
    font-size: 14px;
  }
  .faqs .display {
    font-size: 18vw;
  }
  .faq summary {
    font-size: 17px;
    gap: 20px;
  }
  .faq p {
    font-size: 14px;
  }
  .contact-intro .lead {
    font-size: 23px;
  }
  .contact-intro br {
    display: none;
  }
  .conversation .display {
    font-size: 17vw;
  }
  .sticky-copy {
    position: static;
  }
  .conversation p {
    font-size: 14px;
  }
  .field-pair {
    grid-template-columns: 1fr;
    gap: 0;
  }
  label {
    margin-bottom: 25px;
  }
  .case-intro {
    padding-top: 28px;
    padding-bottom: 32px;
  }
  .case-intro .section-top {
    margin-top: 35px;
  }
  .case-intro .display {
    font-size: 16vw;
  }
  .case-role {
    font-size: 12px;
    margin-top: 24px;
  }
  .media-caption {
    font-size: 9px;
  }
  .case-nav {
    gap: 26px;
    padding: 19px 12px;
    margin-top: 30px;
    font-size: 11px;
  }
  .case-story .display {
    font-size: 15vw;
  }
  .case-story > div > p:not(.lead) {
    font-size: 16px;
  }
  .decisions {
    grid-template-columns: 1fr;
    margin-top: 60px;
    gap: 35px;
  }
  .decisions h3 {
    margin: 20px 0;
    font-size: 28px;
  }
  .case-gallery {
    grid-template-columns: 1fr;
    gap: 35px;
  }
  .case-gallery figure:first-of-type {
    grid-column: auto;
  }
  .case-gallery figcaption {
    font-size: 11px;
  }
  .case-evidence .display {
    font-size: 15vw;
  }
  .next-case a {
    height: 300px;
  }
  .next-case h2 {
    font-size: 16vw;
  }
  .footer {
    padding-top: 40px;
  }
  .footer-cta {
    font-size: 21vw;
  }
  .footer-bottom {
    flex-wrap: wrap;
    gap: 27px;
    margin-top: 35px;
    padding-top: 24px;
    font-size: 12px;
  }
  .footer-bottom nav {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 7px 18px;
  }
  .footer-bottom > p:last-child {
    width: 100%;
    font-size: 11px;
  }
  .footer-word {
    font-size: 16vw;
    margin-top: 25px;
    margin-bottom: 8px;
  }
}
@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *:before,
  *:after {
    transition-duration: 0s !important;
    animation: none !important;
  }
}
.projects.filtered .project {
  padding-top: 0;
}
.projects.filtered .project-image {
  aspect-ratio: 1.46;
}
@media (max-width: 360px) {
  .header {
    gap: 12px;
  }
  .wordmark {
    font-size: 20px;
  }
  .hero-side-bottom {
    display: block;
  }
  .hero-side-bottom .button {
    margin-top: 18px;
  }
  .filters {
    gap: 12px;
  }
  .project-caption {
    gap: 15px;
  }
  .project-caption h3 {
    font-size: 23px;
  }
}
.project[data-kind="identity"] .project-image {
  background: #e3ebd7;
}
.project[data-kind="identity"] .project-image img {
  object-fit: contain;
}
.motion-toggle {
  min-height: 44px;
}
@media (max-width: 700px) {
  html:not(.js) .header {
    flex-wrap: wrap;
    height: auto;
    padding-block: 20px;
  }
  html:not(.js) .header nav {
    position: static;
    display: flex;
    box-shadow: none;
    width: 100%;
    margin: 15px 0 0;
    padding: 15px;
  }
  html:not(.js) .menu-toggle,
  html:not(.js) .motion-toggle {
    display: none;
  }
}
html:not(.js) .filters,
html:not(.js) .choice-controls {
  display: none;
}
.skip{clip-path:inset(50%)}.skip:focus{clip-path:inset(0)}